— Case Video.
— Main Film.
— Our Heroines.
Ola Żebrowska, a famous influencer, businesswoman and a mom of three; Kasia Zillmann, Polish Olympic silver winner, and her girlfriend Julia Walczak; Ola Wiederek-Barańska, activist for research and prevention of breast cancer; Christina Flagmeier, who became a model at age 74; and Bogna Golec, a plus size model.
— Sponsored Bilboard.
8 seconds sponsoring TV spots in which Neo Mosa, a gender fluid person, was featured under the message “I'm a woman because I feel like one".
— Print Campaign.
— Additional insights.
68% of surveyed women don't feel represented in commercials, and 81% would like to see more diverse women used in advertising.
— They wanted to silence us.
Our commercial was banned from TVP, the polish national tv, which is strictly connected to the far-right ruling party. Due to this measures, our campaign generated even more buzz.
Besides amazing results, our campaign was featured in many local and international websites and newspapers, among them Vogue, Glamour and Newsweek.
Point of Sale
180heartbeats + JUNG v. MATT