— Case Video.
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— Main Film.
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— Our Heroines.
Ola Żebrowska, a famous influencer, businesswoman and a mom of three; Kasia Zillmann, Polish Olympic silver winner, and her girlfriend Julia Walczak; Ola Wiederek-Barańska, activist for research and prevention of breast cancer; Christina Flagmeier, who became a model at age 74; and Bogna Golec, a plus size model.
— Sponsored Bilboard.
8 seconds sponsoring TV spots in which Neo Mosa, a gender fluid person, was featured under the message “I'm a woman because I feel like one".
— Print Campaign.
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— Additional insights.
68% of surveyed women don't feel represented in commercials, and 81% would like to see more diverse women used in advertising.
— They wanted to silence us.
Our commercial was banned from TVP, the polish national tv, which is strictly connected to the far-right ruling party. Due to this measures, our campaign generated even more buzz.
— Results.
Besides amazing results, our campaign was featured in many local and international websites and newspapers, among them Vogue, Glamour and Newsweek.
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— Creds.
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YES Jewelry
Film
Social Media
Point of Sale
180heartbeats + JUNG v. MATT